Zach HollowayModernizing financial data access for a global manufacturer
I led the employee research — 50+ interviews and synthesis — behind a modernized way for a global corporation's financial division to access essential data and insights, which our team shaped into user personas and a human-centered future-state prototype.
Fifty-plus interviews across a finance division spanning 70 countries became an analytics hub the client fast-tracked into development and mobilized across the global organization.
Annotated wireframe
Executive summary
Transform how users request, obtain, and use financial data analytics — identifying gaps and informing an employee-centric future-state design.
I led more than 50 employee interviews to build empathy and understand how different job functions within the financial division access and use data, then synthesized what I heard into clear focus areas. That research directly informed the nine user personas and future-state experience our team built from it.
Nine employee personas in a design playbook
Capturing how distinct job functions across the division access and rely on financial data.
Annotated wireframe ready for development
A human-centered future-state design for the analytics experience, specified for hand-off.
Executive summary for leadership buy-in
A concise case for fast implementation, built to secure sponsorship and momentum.
"The team brought great ideas and sparked smart conversations. They were able to put all the ideas we discussed into the final deliverable. Overall, great work!"
After collaborating to innovate and elevate the client's capabilities, they fast-tracked development of the analytics hub we designed. Implementation has been mobilized on a global scale to support company-wide initiatives that benefit long-term growth and increase engagement — equipping teams with the data to deliver business results, and enabling global collaboration and effectiveness.