I help teams find clarity at the front of the process — where the right thing to build is still a question.

I'm a UX designer focused on research, strategy, and the 0→1 decisions everything downstream depends on. My work tends to live in complex systems — energy, healthcare, financial operations — where the job is to make sense of how things really work, align the people involved, and shape an experience worth building.

Start with the system

Before designing screens, I map how the experience actually works today — the people, processes, and pain points — so the team shares one honest view of reality.

Bring people together

The best decisions come from the room, not the deck. I facilitate research and working sessions that get cross-functional teams and partners aligned on what matters most.

Make the case to build

I turn insight into prototypes, roadmaps, and the executive narrative that earns buy-in — so good ideas actually make it into product.